Ever heard the term "Milking the cow dry"? It's when you try to squeeze out every dollar and cents from a certain item or brand for all its worth. Seems to be a popular thing nowadays. George Lucas is one of those people who knows how to milk it. His Star Wars franchise spans throughout the entire pop culture. From toys to comics, video games to cartoon series and not to mention the endless merchandises. This has always been a common trait with businesses especially if the property is profitable. Hit the iron when its hot. So with all the milking that's going on around us we the consumers suffer.
I totally understand why companies do this. If there's a profit to be made then why not innit? Its up to us as consumers whether we would want to succumb to their offerings or just stray away. Most of us, me included find it hard to turn a cheek especially when they promise to offer newer and better things to an already existing product. But only if its worth it. Take the new Iphone for instance. I know a lot of Iphone users want to change to the new Iphone S solely because of the functionality and the superiority in comparison to the older Iphone. Its suppose to be a step up and not the other way around.
Like how Sony revealed its new PS3 slim. In my opinion the fatter PS3 is far greater than its slimmer cousin due to the fact that Sony took out some stuff like the USB ports, no media card reader and removed the "install other OS" capability just so it could make it slimmer (I actually have a point to all this so trust me on this one, hehe!)
Now comes to my beloved toy collection. Hot Toys has started this whole DX crap where the figures they produce for this line are suppose to be better than its previously released Movie Masterpiece counterpart. I mean im all for improvement and I wouldn't mind getting it as long as it promises more that its predecessor. Take the Joker for instance. Yes i've preordered him guilty as charge but i PO'ed Joker because its like getting 2 figures in 1. All I need is a nude body and i get 2. Joker in his police disguise + accessories and his classic purple get-up + accessories and a new head. So yeah I think its worth my money.
But what about Batsy over here? An extra head sculpt with interchangible mouth pieces and a sticky bomb gun? Is that it? You expect me to cough out my hard earned cash for that? Ill just wait for some dude to sell it on Ebay thankyouverymuch. The most it'll cost me would probably be around 100 plus maybe 200.
This is ridiculous, too much even. And surprise surprise Hot Toys will be releasing yet another version of Ironman. Battle damaged? Shit I could just give mine to my neighbour's cat and i'll instantly get a battle damaged Ironman. I know as long as there is demand, they will forever be supplying and continue to milk the cow for as long as it can make them money.
But that's my take on the matter. So guys and gals, please leave your comments or thoughts. I'd love to hear what the rest of you think on the matter.
*pictures courtesy of Hot Toys